{"product_id":"imagine-it-forward-courage-creativity-and-the-power-of-change-beth-comstock","title":"Imagine it Forward: Courage, Creativity, and the Power of Change;  Beth Comstock","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today’s world, every one of us has to make change part of our job.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE's digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us can—in fact, must -- become a “change maker.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e“Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChange is messy and fraught with tension, uncertainty and failure. Being “change ready” calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAmong the practical takeaways Comstock offers:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• The power of discovery—bringing the outside into your organization. It’is about turning the world into a classroom.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Find a spark—provocateurs who challenge established ways of thinking can be a powerful catalyst for change.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e• Give yourself permission—every change maker must learn to give herself permission to push outside expectations and boundaries.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfronting today’s accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every person’s potential. Imagine It Forward masterfully points the way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSeptember 18, 2018\u003c\/span\u003e\u003c\/p\u003e","brand":"FREEAIR Books","offers":[{"title":"Default Title","offer_id":47258046038338,"sku":"","price":9.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/8735\/3154\/files\/imagineforward.jpg?v=1698895048","url":"https:\/\/shop.freeairbooks.com\/products\/imagine-it-forward-courage-creativity-and-the-power-of-change-beth-comstock","provider":"FREEAIR Books","version":"1.0","type":"link"}